Book a smile is an initiative run by India's leading online entertainment ticketing platform - www.bookmyshow.com. It is created with a vision to enrich the lives of underprivileged children across India through the medium of experiences and enjoyment.
Magic Bus has signed a pact with Book my Show (Bigtree Entertainment Pvt. Ltd.), to take underprivileged children and youth from marginalised communities out of poverty into a life of possibilities, through its sport for development curriculum.
Book my Show is supporting Magic Bus by collecting donations on behalf of the NGO from their customers while they book tickets. The donations will help implement a Magic Bus intervention in the following communities :
• Motijhil slum in Dumdum , Kolkata
• HB Colony and Iska Thota slum in Visakhapatnam
The intervention has been rolled out in Jan ’15 and will touch the lives of 800 children between 7-14 years.